MOCK EXAM 600 WORDS

Digital media technology continues to develop. How is this significant for companies and audiences.

It is significant for music companies such as Sony to adapt to the current developing digital technology as they could otherwise resolve in bankruptcy. In comparison  if the audience understand and develop to this new media technology they  can use this beneficially to their advantage. The audience can become prosumers; the role of prosumers and institution connect to make their own music and make money from it, no record label needed. Resulting in audiences and aspiring artists realising that due to developing digital technology that they do not need to be tied to a record label necessarily in order to create and promote  good quality music that can be successful. This is why it is fundamental for record labels to adapt to developing music technology as this current realisation from aspiring artists could result in their bankruptcy.

Mashups allows prosumers to take a variety of published songs form record labels back catalogues and blend together to create an alternative track.  Prosumers have understood how they can get this music out without being tied down with copyright laws. New music technology such as YouTube, face book and twitter allows prosumers to share their music without the issues of them being accused of copying music. This is due to social sites not being owned by the record labels and so they can easily mashup music viral. Once the music is viral it would be difficult for the record company to remove the mash up completely. Alternatively the record companies could demand a percentage of the profit the producers of the mashups have regulated which would be significant to the company.

The result of EMI’s failure to adapt to developing music technology evidently highlight why record labels need to adapt to ensure their survival in the music industry. Record labels are aware of the increase in piracy due to it being easily done now with advanced technology such as ‘MP3converter’ which allows music to be downloaded form YouTube for free, which is a risk to the company’s sales as generally customers will prefer to purchase the music if its free. If record labels adapt to this newfound knowledge with developing websites they could understand the benefits of how this online piracy could be beneficial to their company. Piracy should be looked at as a positive as it is promoting the record labels artists music getting it out to lots of people alto more easily as they don’t have to pay for it. This is an excellent form of promotion for the record label without them having to spend money on the promotional element.

Recently for record companies marketing and image more important than music. hey generally focus on artists appearance as opposed to the music material. For example, one Direction have been styled to look like ‘young role models’ even though the boys are now in  their twenties. The record company focus on the look as they know there target market is attracted to the boys image as opposed to the music which is about teenage girls which basically reinforces and links back to their image.  New technology can allow prosumers who want to make good quality music get their material heard to prevent the music industry from continuously recycling itself initiating stale , expected music. The role of institution and audiences have become similar and connect  they now make their own music and make money form it  Moreover, the music can be distributed using advanced music technology without the support of a music company. For example an array of sources such as garage band, splice ,auto tune ultimately allow a prosumer to create music easily,  cheaply, and without having to give a percentage of the sales to a demanding record company. This technology has inspired prosumers to use it to their advantage so that they can create music that is of a good quality that is not stale and expected, this can be considered significant to audiences as it allows a sense of variation within music in the music  industry.

In conclusion, institutions such as record labels can benefit from adapting to developing media technology like free downloading websites such as ‘mp3converter’ as a form of free promotion for their artists music. Additionally, they can understand the impact of not adapting to this technology and the fundamentality of why they should not follow in the steps of now bankrupt EMI due to their late adaption of new technology. Moreover audiences can use this new technology beneficially to adapt into becoming prosumers where they can actively produce songs with new technology such as ‘garage band’ ‘autotune’ ‘splice; which can be promote  through other technology on the internet such as YouTube, facebook twitter through the use of their own music material and mashups without being tied down with the laws of record companies and the percentage cut that they would take of the artists sales.

 

 

 

 

 

 

CONSTRUCTION- Foley Sounds Timeline

CONSTRUCTION- Transferring and editing Foley sounds onto Final Cut Pro 10

Transferring and editing Foley sounds onto Final Cut Pro 10

This is fnal Cut Pro 10 . Here I have edted the foley sounds nto the film. Firstly, the long green track is the sound track i then put below it two foley sounds. I have to ensure the foley sounds are in sync with the shot to make it look beleivable. Additionally, the foley sound has to blend into the soundtrack well. For example, if there is a loud part on the soundtrsck the foley sound will have to be louder to ensure that it is heard and vice versa with the soundttrack being quiet. These were a few factors i had to constantly consider.

This image shows the black line in the green box being moved down to 13db. This was done to make the sound effect of footsteps more quiet as the victim was walkng from a long shot angle with the shot that this foley sound is synched with. Therefore, the decibels would have to be lowered in order for the shot to look realistic.

This image shows the layering of foley sounds. In certain shots mroe than one foley sound was required. For example for the London scenes had to overlay a variety of different sounds due to there being so many different sound effects that would be happening in London at one time. For example, the image above shows me overlaying the sound effects as there would have to be 'wind' /people talking' 'traffic' /vehicles' driving past 'sirens' all at the same time. It is important all these sound are used to make the opeining realistic and set a standard for the rest of the supposed film.

CONSTRUCTION- Downloading specific Foley Sounds

Downloading specific Foley Sounds

I got most of my Foley sounds from youtube, due to to that website having the largest range of sound effects that i could find. For example, the sound effect of an escalator i could only find on youtube. I then downloaded the youtube clip to my memory stick.

I also got sounds from sound bible too. However, these sounds were more basic and i could only find a limited amount of sounds from there for example, cop siren noise.

The sounds i choose had to be specific towards the thriller opening and had to be realistic. For example, footsteps. Both main characters in the thriller opening were walking on concrete in London. therefore I therefore i had to find not only footsteps but footsteps that sounded like they were walking on concrete. This was where youtube was useful as there is a large range of sound effects available on there that covered 'footsteps on concrete.'

Additionally, the vehicle the assassin drove was a mini cooper. Therefore i had to find and research what the engine of a mini-cooper sounded like and on youtube and find the correct sound effect. It was important i used the sound of the engine of a mini cooper as otherwise it would not be realistic.

This was me picking a sound effect of the mini cooper engine sound effect on youtube.

 

 

This is me downoading and converting that sound effect on youtube mp3 converter

This is me downloading music from sound bible for example- the sound of the car beeping.

 

 

CONSTRUCTION- Extended- Foley Sounds in detail

Extended- Foley Sounds in detail

Here I have looked at the two minute edit of our thriller opening and I have wrote down the sounds in chronological order and have said how long each sound is on for and the time it is on, on the clip. For example on a two,minute long video I have the sound of footsteps on

This is a photo of me noting down the sounds in chronological order from our two minute edit.

Media

PREPARATION SCENE
Phone vibrates on table ringtone 2 seconds 0.1-0.2
Phone hitting desk 0.5 seconds 0.9
Cupboard opening 1 second 0.11
Zipping up jacket 1.5-2 seconds 0.14-0.16
House Door closing 0.5 seconds 0.27

CAR SCENE
Pressing on car key 0.5 seconds 0.28
Car mini sound when car is unlocking 1 second 0.29
Car door opening 1 second 0.30-0.31
Exhaust pipe 1 second 0.34
Car accelerating forward 1.5 seconds 0.35
Inside car noise of car driving background noise 0.36-0.37
Noise of handbrake 1 second 0.41
Cars and bike slowing at traffic lights 2second 0.42-0.435
Car engine slowing at brick wall 1 second 0.44

LONDON SCENE
Train across the bridge 1.5-2 seconds 0.47-0.49
Walking down stairs into tube 2 seconds 0.50-0.52
Walking down more stairs 0.53-0.54
Train underground 0.56-0.57
Footsteps 1.03-1.04
Escalator sound 1.04-1.05
Footsteps 1.07 -1.12
Background noise -cars,nature 1.13-1.175
Footsteps 1.19-1.20-1.2
Background noise- people and cars 1.24-1.26,
Background noise -cars 1.27-1.30

PORSCHE GARAGE-OFFICE
Footsteps -1.31-1.33
Footsteps 1.35-1.37
Impact of coat on chair 1.41
Footsteps on carpet 1.415-1.43
Sitting on chair 1.45
Footsteps on carpet 1.59-2.02
Footsteps on carpet 2.08

CONSTRUCTION- Foley Sounds

Foley Sounds

We have each done a individual edit. I have looked through the video considering that a lot of the sound will be taken out , as it will have put out and then be edited in to make it sound clearer louder and more professional. This would be by adding the foley sounds in. this is a list of some of the foley sounds that we will edit into our final group edit.

-Gun shot x2
-Cars moving on the road.
-Finger pressing on car key button- clicking noise.
-Phone ringtone- one from iphone- the assassin would have a basic ringtone as he wants to be portrayed as serious and professional otherwise it would kill the tension.
-Doors closing
- Trains Moving
- TV noise flicking through channels.
- People speaking - background noise
- Assassin voice
- victims voice
- Assassins sons voice
- Rucksack Zipping up
- Zipping up the coat.
-Clatter of guns going into rucksack.
- Escalators the noise.
- Footsteps- on carpet and on a harder floor Eg- concrete.
- Hand brake
- the revs on the car
- the exhaust
-Gears/ throttle- accelerating.
- Cars moving across the road- friction
- Clicking on the laptop
- keyboard
- Camera clicking when capturing a image.
- Chair creaking when Victims sits into it.
- Putting phone onto desk.
- a Door opening/closing
- Doors automatically opening.

Social CLass- Mock Exam- Merlin

MOCK EXAM- SOCIAL CLASS

Within social class, Merlin represents the stereotype of Working class. In this scene Merlin resembles his this stereotype through his clothing. He is introduced as  wearing a ragged scarf and baggy clothing which emphasizes the suggestions that they are too big for him and that he cannot get any other clothes that would fit him which suggests that he is working class. Especially due to the fact that working class people are stereotyped as not having much money and are not respected. This shows him to not having much power as he wears  ragged clothing and therefore has no money and so cannot have an powerful influence on society  as he has no money to do that with. This represents him as powerless as money gives you power. This therefore reinforces the stereotype of working class as to being people with no money resulting in no influential power.  Additionally, he reinforces the stereotype of working class through consistently throughout the scene being shot form an high angle. For example, when Merlin  falls to the floor a number of times when Arthur tries to attack him. This high angle shot defuses any sense of power or status form him as the camera is looking down on him which emasculates him, making him appear weak and powerless. Moreover, he is not defending himself but trying to get away from Arthur which also shows his weakness.  This therefore reinforces the stereotype of working class as he is representing this class as to being people who are weak and incompetent when it comes to defending themselves. However he does challenge the stereotype of working class as when Arthur says “don’t run away” the camera is focused on a close up shot of Merlin and then Arthur and his men are in the background slightly out of focused. This makes Arthur and his men appear insignificant and therefore low status opposed to Merlin who has prominence and in focus reinforcing him as to having prominence in the shot which gives him power. This challenges the stereotype of working class as they are typically represented as to being weak whereas Merlin represents them as being in power through the use of being most prominent in a shot. Additionally, he motivates the cut when he uses his magic to make Arthurs weapon come out of his hand and become tangled within a hoop. The close up shot of Merlin eye shows the magic and how that influences the shot to be cut to Arthurs weapon being taken out of his hand. This represents Merlin to having power, and so therefore challenges the typical powerless stereotype of working class and how they can still be represented as with power.

The character Arthur is stereotyped as Upper class. He reinforces this stereotype through mise en scene. Arthur wears silver clothing. The colour silver symbolizes wealth which highlights the suggestion that he is upper class as they are stereotyped as having lots of money and showing it through their clothing. Silver is expensive too which shows that his clothing is expensive and so he would need to be rich and so forth upper class to afford it. His silver creates the suggestion that he is someone of  a high status as silver was worn but royalty in which Arthur is. His silver armour makes him appear intimidating opposed to Merlin who had no body armour on,  as it gives  Arthur the competitive advantage. This makes him appear powerful and in control which reinforces the stereotype of upper class that are symbolized as being powerful and high status. Through the use of sound he reinforces this type of upper class. This is shown through the use of sound that was added in and emphasized to appear louder on Arthur’s weapon swinging through the air. It created a sharp whipping noise which sounds powerful and as the sound is quick it reflects Arthurs skill with the weapon. The use of making the sound louder on the weapon gives it power and as Arthur is holding this powerful weapon it gives him power too. This reinforces the stereotype of upper class as they are represented as being powerful and educated and trained in what they do.  In addition, there are   fast pace cuts throughout the action scene when Arthur attempts to attack Merlin. These fast cuts reflect Arthurs quick retaliation skills to Merlin’s defences emphasizing his confidence and power. This reinforces the stereotype of upper class. Arthur is represented from a low angle shot when he has the weapon in his hand. This makes him appear intimidating as a low angle shot makes a person look taller, hence the intimidation. Also as he is looking down on someone suggest he is higher status and more powerful which reinforces the stereotype of powerful, dominant, upper class people.

Extended Evaluation of my Individual Edit.

Match on Action
I used a vareity of techniques within my editing. For example match on action i used alot in my edit. For example on of my match on action would be when It shows the assasin entering a door from a mid still shot and then swithces to the next frama qucily to show the door opening from inside the room. It is clear ot see the gap between the door and the room in both shots is the same. This ensures then that when i play both shtos together it will smoothly show the door opening within two shots that have been edited together.For example.





 I also used match on action  when the assasn was shutting his house door i showed a mid shot of him walking through his door and stepping outdide about to fully close it then i edit in a long shot which show the house and it shows the door closing, This is an example of this type of match on action.

 

 

 

 

 

 

 Another Match on Action.

 

 

 

(mid shot) another frame showing assasin about to make contact with the door handle.

 

 

 

Hand on the door knob- close up shot.

 

 

Match on Action opening a laptop

\Match on action was a challenge to perfrct and to ensure it looked good as the framaes need to sync with one another effortlesly. I edited  a close up shot of our assasins face as he slwoly turns to look intot he camera. Here i have previouswly edited this shot with the one before and am playing it back to check that it links to the prevous shot through continuity. For example, the lighting is the same, the assasin looks the same and that the shot type has changed to show vercititly.

Rendering was a disadvantage with my edit as i had to  render every individual clip due to my group using a sd card opposed ot a tape. Rendering allows the clips to sync witht he music and to play in good quality on the software on the apple computers called 'Final Cut Pro' Howevr as the dealine for editing was on friday the renedring was meaning i had to stay at school each night until late to make enough progress to ensure i would meet the deadline. Once i hadfinished my film i had to colourgrade it. Due to the rendering taking up most of my time i had to quicly colour grade as i was coming up to my deadline. Unfortunley with the colour grading i had to rush it and alot fo the clips came out too blue. Howveer, alot of the clips did come out sucessfully and did look like a thriller colourgraded film would appear. The colour grading had to be dark, dull and slightly blue. From researching into other thrillers i relaized this and applied it to my own edit.

I also used a few transitions such as speeding up some footage. For exmaple when the assasin is driivng intot Lonodn i sped up the images of people walking in Lonodn to symbolize the speed of the car and how quickly he was travelling into London. I also had to slow down some footage so that it linked in with the match on action. For example, when the assasin hand goes on top of the ringing phone it then switches to the next clip and the assasin picks the phone up to quicky. Moreover, the speed of his hand in the first clip did not match the speed of his hand in the second therefre i had to slwo the scond clip down to ensure that i synced.

To improve my individual edit i would spend more time on the colour grading ensuiring every clip looked similar in colour. I would also add some music to see what the music will look like with the footage. This would be beneficial as in my final group edit we will have to use music so it owuld be sueful to knwo what sort of music matches the one on the film.

However, i edited my work profesionally using rule of thirds, speeding up , slowing down, colour grading appropratly for most images, match on action and ensuring the story lined was clear and conssitent through each shot. And additonally, i ensured there was constiency and continuty through all the shots too.

Schedule for days shooting in London, Alex house and surrey and the preparation we made for it.

We had access to a video camera, Tri-pod, props and actors for saturday 26th and sunday 27th of January. Therefore we had a limited amount of time to ensure we maintained on schedule, achieved continutiy within our filming and to ensure we did not run out of day light as it got dark at 4.30.

Saturday
We went to Alex's house at 10.30am. We filmed the beggining scene with the Assassin begin informed of his next mission and what he will be required to do and the consequences if he didn't. we then filmed the family scene later on in the night as our actors were scheduled to arrive later at night. However a problem we faced was that as it go dark the film did not show continuity and consistency. Therefore, we used white lights to ensure it still looked like it was at night. Alex had also suggested that once we colour grade it. it will be unnoticeable. We also filmed at a car park that day and filmed the assassin driving on the road. We finished filming that day 7pm.


Sunday
We got up and got ready at 6.50Am. We ensured we were up early so that we had a long enough day of filming to give us enough to to also get to London and Surrey too.. As we had two locations to get two that were forty minutes form each-other. We prepared by knowing the locations within Canary Wolf that we were going too. For example Alex and Ellie went up to London Previously to get test shots and i took some test shots too so that we were aware of where we filming and how good the locations looked on camera. When we got London we started by Filming our victim. We had our Assassin actor arrive in London later on in the day at 1pm- as we did not need him until we had finished filming our victim and there would not of been any point in having our actor to be waiting around. We looked over our storyboard before filming so that we fully understood what we were filming this day, and how much time on average we should spend on each shot , depending on the length of it. We filmed our victim coming into Canary Wolf and then we had our Assassin Follow him to the Porsche garagce where the victim worked. The porsche garage was in surrey so we took a 40 minute train to surrey, quickly before the daylight went as we were aware that if it got dark our film would not be consistent and would not have continuity. Once we finished filming in surrey it was dark and so we used the white lights in the porsche garage and in the offices so that the audience could not tell that it had got dark. We then took a train abck to London and from London went home and arrived at home by 9pm.

Individual edit - Motive

Photos of me editing 'motive' on Final Cut Pro

This was in media, i stayed in school until 7pm, however- did nto finish it that night and had ot come back the following two nights too. Thsi was due to it taking a long time to render on the computer due to my group using an sd card to film on opposed to a tape.

 

 

 

Match on Action

This is an example of one of my match on action shots. It shows the assasin entering a door from a mid still shot and then swithces to the next frama qucily to show the door opening from inside the room. It is clear ot see the gap between the door and the room in both shots is the same. This ensures then that when i play both shtos together it will smoothly shhow the door opening within two shots  that have been edited together.  

This is me editing a close up shot of our assasins face as he slwoly turns to look intot he camera. Here i have previouswly edited this shot with the one before and am playing it back to check that it links to the prevous shot through continuity. For example, the lighting is the same, the assasin looks the same and that the shot type has changed to show vercititly.

This image shows me renedring the clips. I had to render every individual clip due to my group using a sd card opposed ot a tape. Rendering lallows the clips to sync witht he music and to play in good quality  on  the software on the apple computers called 'Final Cut Pro'

 

This image shows me putting yellow sticky notes on the computer to inform people not to go nto this laptop as it is rendering my footage. Here i have finsiehd my deiting and colour grading, however after colour grading it all has to be rendered again, which took a while to do.

My Contribrution - media evaluation-motive

Media

When in London I took photos of the landscape in London- for example canary wholf. I done this to ensure that I knew what shots would be appropriate for the shooting. Also the shots acted as test shot, therefore I could then see what canary wholf would look like on camera and therefore on film.

I took these London to ensure that we had correct test shots. This was due to Alex and Ellie going to London to get test shots on the previous Friday when I was unable to attend. As a result of this I took my own shots of London at different angles to see what effect they would have on the thriller opening and how they link to a stereotypical thriller. I done this to allow myself to be prepared for shooting and to ensure I knew where we are going to be shooting

Then as a group we would take turns in filming certain parts of the thriller opening a when not filming would be doing another task. For example looking at the story board, knowing what shot was coming next. And if I did not know confirm it with someone in the group. Also another task would be to watch the other group member filming to see if it was up to level 4 standards which was our target level grade we as a group wanted to reach. Therefore, I would say that I think the camera is not straight or talk about rule of thirds. If I was filming and ales or ellie said the camera is not straight then I would make it straight. And next time when filming I would make sure that this error would not be repeated. Additionally, we had to consider our shots and that we were using a variety of different ones. For example, when shooting our victim on the phoneme in a park in canary wholf had done a long distance shot. I then suggested that we also do a close up one to see his reaction. Additionally Alex and ellie were also coming up with alternative shots that we could use at different parts of our thriller opening.

Consistency- this was something we were always considering and ensuring was happening. We want our video to be consistent and to flow from one frame to the next beleivably. For example, if we shot our assassin picking up a gun with his right hand, in the next frame, he would have to have the gun in his right hand otherwise the audience would not beleive the shot and it would become unconvincing. And one of our main attributes to considering our thriller opening successful is if it entices the audiences and they believe it to be believable. Also we made sure to shoot all of our shots in the day for the day scene and we had to shoot over two days as it got dark e calculated around 4.30pm. However on the first night of shooting( the Saturday night\) it  got dark at 4..30 and we had to finish filming a scene as some of the actors were only scheduled to be filmed on the Saturday night therefore ether film was a bit darker. And we came up with a solution to colour grade it lighter when editing, the next day we took into consideration that we must finish shooting before 4.30 as our film will not be constant and the quality would not be as good.

 

Me Filming.

 

Filming our Antagonist coming up the escalator- mid shot, showing the upper part of the Antagonists body. The camera remained still.

 

 

Closeup shot of the Antagnoist on the phone.From the shoulders to the head. Camera remained still until Antagonsit walked out of the shot.

 

 

Filimng the Protagonsit- the assasin on the phone. Close up shot to show his reaction.

 

 

 

 

Filming the protagonist- close up shot on the phone his  reaction.

My Photos From Media Filming- Location Shots- Ideas for how to use these locations in shots and angles.

 

 

I took some photos in London to ensure that we had correct test shots. Thsi was due to Alex and Ellie going to London to get test shots on the previous Friday when i was unable to attend. As a result of this i took my own shots of london at different angles to see what effect they would have on the thriller opening and how they link to  a steretypical thriller. I odne htis to allow myself to be prepeared for shooting and to ensure i kneow where we are going to be shooting.

This image is a low angle shot- I took this image to make canary wholf in London- ( one of our main shooting locations) appear powerful and intimidating. The low angle shot does this as it makes the building look even taller. This could be done when filming to show the location to be powerful, intreaging and easily relatable to the location of a typcial thriller opening.

I toook this image of canary wholf- interesting layout- geometric- interesting compostion would look effective on camera.

landscape image of canary wholf- appears powerful - dominating ,builds supsense and mystery- cannot see whats insdie the glass buildings.

interesting layout and compostiion

 

 

I took this shot in Surrey in the porshe garage. This mid shot would show the location in detail so that the audicne would know where this scene is and why it may possibly be set here. Antagonist works in Porshe company- expensive - buisness- typical antagonsitin Thriller.

 

 

 

I took this photo- which is called a panorama shot/. This allows me to take a image of canary wholf by walking around with the camera. This idea i thought could be used to show what a pannign shot of this image could look like. From this image it shows that a pan of canray wholf would eb good as the layout of my panorama image is interesting,effective and articulate.